Helping software founders craft high-quality content & scale trust with users.

Hello, my name is Ricky.  I'm a software designer & content strategist with a background in engineering. I've helped 40+ brands create high-converting websites for their customers.

Most recently, I've partnered with consumer-service product leaders to increase their conversions by providing on-going content strategy, prototypes and consulting.

Need help increasing your conversions?

Let's work together!

12+ Years of Experience in Content Creation
Education - B.S.E. Electrical Engineering
Arizona State University 🔱

Consulting & IC Work

2016 ->  Present

Retail & Member Booking Flow Redesign
Enterprise Consumer-Service Website
Product
Design
Engineering
Growth
On-going Consulting, Product, UI/UX, Content Strategy, Prototyping, Cross-Functional Collaboration & Alignment

Results of Partnership: 
•$150k increase in Membership sales
• High Intent Sessions increased from 3% to 40%
• Improved efficiency of moving users into search results by 60%
• Greater visibility of offers below the fold (Increased scrolling on page)
• Overall bounce rate improved by 8%
• Overall engagement rate improved by 2%
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League Marketing Site & CMS API
Volleyball League of America
Product
Design
Engineering
Growth
Content Strategy, Copywriting, Blog CMS, League CMS & 3rd Party API Design, Web Design, Web Development, Cross-Functional Collaboration & Alignment
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Maricopa County P25 Upgrade Project - Internal Web Application
Motorola Solutions
Product
Design
Engineering
Consulting, Product & Content Strategy, UI/UX Prototyping, Frontend Development, Project Management
Disabled
Product Marketing Site & Landing Pages + B2B Social Media Marketing
Tessenderlo Kerley • Crop Vitality
Design
Engineering
Growth
Content Strategy, Copywriting, Product Video Library CMS, Web Design, Web Development, Video & Web Animation Production, Social Media Marketing, Ad Placement, Project Management
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E-Commerce Marketing Site & Membership Portal
Super Star Car Wash
Product
Design
Engineering
Growth
Content Strategy, Copywriting, Blog & Landing Page CMS, Web Design, Web Development, Frontend Membership Portal & Payment API Integration, Cross-Functional Collaboration & Alignment
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Product Launch (Mobile App) Marketing Site
GriGri
Design
Growth
Content Strategy, Copywriting, Web Design, Web Development, Project Management
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E-commerce & Marketing Site Redesign & Launch
Desert Farm Lights & Desert Fall Festival
Design
Growth
Fully redesigned two marketing sites & custom content management systems. Arizona's Premier Christmas celebration Desert Farm Lights & their debut Desert Fall Festival.

Consulting, Content Strategy, Copywriting, Web Design, Web Development, Project Management
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B2B Marketing Site & Social Media Marketing
Knew Health • Midlantic
Product
Design
Engineering
Growth
Consulting, Product & Content Strategy, Copywriting, Web Design, Web Development, Social Media Management, Organic & Ad Placement, Project Management
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Marketing Site Launch
Eggersmann Scottsdale
Design
Engineering
Growth
Content Strategy, Copywriting, Product Portfolio CMS, Web Design, Web Development
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Marketing Site Redesign
Car Life Auto Care
Design
Engineering
Growth
Content Strategy, Copywriting, Web Design, Blog CMS, Web Development, SEO Optimization, Analytics, Project Management
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Marketing Site Launch
M&M Energy Innovations
Design
Engineering
Growth
Content Strategy, Web Design, Web Development, Project Management
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Marketing Site Redesign
Dr. Jobs DDS
Design
Content Design, Web Design, Web Development, Project Management
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E-Commerce & Marketing Site Redesign, Product & Events CMS
Sugar & Lace Bakery
Design
Engineering
Growth
Content Strategy, Copywriting, CMS, Web Design, Web Development
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Marketing Site, Campaign Landing Page Launch + Property CMS
Stag Realty
Design
Engineering
Growth
Content Strategy, Copywriting, CMS, Web Design, Web Development, Project Management
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Marketing Site Platform Transfer + Additional Service Pages
True You Med Spa
Design
Engineering
Content Strategy, Copywriting, Web Design, Web Development, Project Management
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Marketing Site Redesign
Reyes Roofing
Design
Engineering
Growth
Content Strategy, Copywriting, Web Design, Web Development, Project Management
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Marketing Site Launch & Blog CMS
Proview Auto Glass & Tint
Design
Engineering
Growth
Content Strategy, Copywriting, Blog CMS, Web Design, Web Development
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Marketing Site & Campaign Landing Page
Redd Legend Media
Design
Engineering
Growth
Content Strategy, Copywriting, Blog & Portfolio CMS, Web Design, Web Development, Project Management
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Product Launch Marketing Site
Plover
Design
Engineering
Content Strategy, Copywriting, Web Design, Web Development, Project Management
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Marketing Site & Custom Lead Form Automations
Proper Site Services
Design
Engineering
Growth
Content Strategy, Copywriting, Web Design, Web Development
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Marketing Site Redesign
Integrity Contracting
Design
Engineering
Growth
Content Strategy, Copywriting, Web Design, Web Development, Project Management
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Marketing Site Redesign
The Funkhouser Law Firm
Design
Engineering
Growth
Content Strategy, Copywriting, Web Design, Web Development, Project Management
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Home Page Redesign
Polaris Teen
Design
Growth
Content Strategy, Web Design
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Marketing Site Launch
Puritint Auto
Design
Engineering
Growth
Content Strategy, Copywriting, Web Design, Web Development, Project Management
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Marketing Site Launch
Intrepid International Health
Design
Engineering
Content Strategy, Web Design, Web Development
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Marketing Site Redesign
Benefit Air
Design
Engineering
Growth
Content Strategy, Copywriting, Web Design, Web Development, Project Management
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Marketing Site Redesign
Solutions IV Boutique & Medispa
Engineering
Implementation of design in Webflow
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Marketing Site Launch
CommaLlama
Design
Engineering
Growth
Content Strategy, Copywriting, Web Design, Web Development, Project Management
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Marketing Site Redesign
Dr. Castro
Design
Content Strategy, Web Design, Web Development,  Project Management
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Marketing Site Redesign & Legal CMS
A+ Tuition
Design
Engineering
Growth
Content Strategy, Copywriting, Legal CMS, Web Design, Web Development, Project Management
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Marketing Site Redesign & Social Media Marketing
Piranha Pool Products
Design
Engineering
Growth
Content Strategy, Copywriting, Web Design, Web Development, Graphic & Video Production, Social Media Management, Project Management
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Marketing Site Launch + Service & Events CMS
Frequency 108 Yoga
Design
Engineering
Growth
Content Strategy, Copywriting, Web Design, Web Development, Project Management
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Marketing Site Redesign & Custom Hero Video Production
Peaks Digital Marketing
Design
Engineering
Content Strategy, Web Design, Web Development, Video Production, Project Management
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Campaign Landing Page & Social Media Marketing
American Family Insurance • Martie Troisi
Design
Engineering
Growth
Consulting, Content Strategy, Copywriting, Web Design, Web Development, Social Media Management, Organic & Ad Placement, Project Management
Read case study
Video Production & Social Media Marketing
VacayAZ
Growth
Consulting, Content Strategy, Video Production, Social Media Management, Organic & Paid Placement, Project Management
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Live Podcast & Video Production + Social Media Marketing + Funnel Creation
Zenlife • Asczend
Growth
Consulting, Content Strategy, Copywriting, Social Media Management, Organic & Ad Placement, ClickFunnels, Project Management
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Photo & Video Production + Social Media Marketing
Premier Pool Care & Hat Club
Growth
Content Strategy, Copywriting, Photo & Video Production, Social Media Management, Organic & Ad Placement, Project Management
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Operations
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My Current Software Stack

Arc Browser

A modern web browser focused on efficiency, customization, and privacy.

ChatGPT Plus

A subscription version of the ChatGPT service by OpenAI providing a premium chatbot experience.

Cleanshot X

A comprehensive screenshot and screen recording utility for Mac

Cursor

Built to make you extraordinarily productive, Cursor is the best way to code with AI.

Drafts

A versatile note-taking app that captures ideas and integrates with various platforms and services.

Figma

An interface design tool used for creating UI/UX designs, prototypes, and collaboration.

Grok

Grok is an AI-powered assistant, developed by xAI, designed to be maximally truthful, useful, and curious.

Perplexity

Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question.

Relume

Create high-quality, responsive websites with this advanced web design platform.

Screen Studio

A powerful screen recording software that allows for creating high-quality screencasts and live streams

Stripe

A powerful payment processing platform designed for internet businesses of all sizes.

Things 3

A sleek task management app designed to help organize your life and work.

Webflow

A design and website building tool for creating responsive websites visually.

My Current Gear Stack

ASUS VG 289Q1A

A 28-inch 4K UHD gaming monitor offering vivid visuals, adaptive sync technology, and ergonomic design for enhanced gaming experiences.

Analogue Pocket

A portable gaming device that plays a vast library of classic cartridges with modern upgrades and features.

Autonomous Smart Desk Pro XL

A spacious and ergonomic standing desk designed to enhance productivity and comfort in office or home office setups.

Elgato Key Light

A professional studio LED panel with adjustable color temperature and brightness, designed for content creators and streamers.

Elgato Wave 3

A premium USB condenser microphone offering crystal clear audio for streaming, podcasting, and content creation.

Fractal Define 7 XL

High-performance computers tailored for demanding tasks like web & app design, video editing, and gaming.

Macbook Pro M1

A powerful and efficient laptop featuring Apple's M1 chip, known for its performance and battery life.

Sony A7iii

A full-frame mirrorless camera known for its impressive image quality, fast autofocus, and robust video capabilities.

Sony WH-1000XM4

Industry-leading wireless noise-canceling headphones with exceptional sound quality and smart listening technology.

iPad Pro M1

A high-performance tablet with the M1 chip, combining the versatility of a touchscreen with the power of a computer.