For Growth-Stage B2B SaaS Teams with Rising CAC
We'll Build Your Organic Content GTM Strategy & Engine In 90 Days So Buyers Can Find, Trust, and Understand Your Product Before Sales Ever Reaches Out.
We're not generating generic content, we're building a compounding content
ecosystem that helps your buyer choose you when your paid
& outbound efforts hit their feeds.
Completely Done-For-You in 90 days.
VSL coming soon
90-day install · You own everything · We take 3 new clients per quarter
If you're a growth-stage B2B SaaS team pouring $50K+ a month into paid and outbound — and your pipeline still flatlines the day you pause the spend — keep reading.
Your buyers aren't ignoring you. They've already made up their mind before your SDR ever hits send.
By the time sales reaches out, roughly two-thirds of the buying journey is over and most buyers have a preferred vendor. The question was never "how do we reach them?" It's this: when they finally look you up, what do they find?
Honest fit check
Who this is for
This is for you if…
- You're growth-stage B2B SaaS ($10M–$50M ARR) already spending on paid or outbound.
- An executive will get on camera every two weeks.
- You have an in-house editor — or a video vendor you trust.
- We can access your sales & customer calls to mine.
- One marketing owner can approve scripts within 48 hours.
This isn't for you if…
- You're pre-product-market-fit or pre-revenue.
- You're low-ACV PLG expecting last-click ROI in 90 days.
- No one is willing or able to be on camera.
- You need us to film, edit, and post daily too.
- You want to spray content everywhere with no system or patience.
90 days from now
Picture your next quarter
- A flagship video goes live every two weeks — built from your real sales calls, not a brainstorm.
- A prospect books a demo and opens with, "I watched your video on this — that's exactly our problem."
- An AE drops a 90-second clip into a stalled deal, and it moves again.
- Your retargeting points at content that builds trust instead of just shouting "book a demo."
- When a buyer Googles your category — or asks an AI — your name is the answer that comes back.
- And it's all yours. The system, the scripts, the vault. It compounds whether or not you keep paying us.
Why content hasn't worked
It's not that you haven't tried.
That's the frustrating part. You've tried.
- You hired a content marketer. They guessed at topics, posted for six months, and left — and the momentum left with them.
- You told the team to "be active on LinkedIn." It fizzled into motivational quotes and reshares.
- You uploaded demos and webinars to YouTube, where they sit like a storage bin nobody watches.
- You brainstormed topics in a vacuum — disconnected from what buyers actually ask on sales calls.
None of it was built from buyer signal, and none of it was built as a system — so it never compounded. Doing it right is a 12-month project nobody internally owns. Which is exactly why it keeps not happening.
The mechanism
The Signal-to-Story System
We don't "make content." We install an operating system that turns what your buyers already tell you into assets your whole GTM motion can use.
Mine
We pull the real language out of your sales, demo, and customer calls — the objections, the proof points, the words buyers actually use.
Map
We map your category whitespace and what your market is searching (and where AI answers come up empty) into a 12-month topic system.
Script
Every two weeks, one expert-led flagship video: angle, titles, thumbnail direction, full script, proof blocks, CTA, and filming brief.
Package
Each video becomes a searchable watch page, LinkedIn posts, an email, and a sales-ready snippet — all saved in your Buyer Signal Vault so nothing drifts off-message.
Your team records and edits. We run the strategy, the packaging, and the system.
The Content GTM System — one flagship video, every surface your buyer touches.
Why this isn't another agency
What makes this different
- Not a video shop. They sell edited videos. We build the research, messaging, and system that make any video worth recording.
- Not a content agency. They sell article volume. We install GTM infrastructure tied to pipeline.
- Not AI slop. Nothing ships without human strategic sign-off. Only 4% of marketers highly trust raw AI output — we don't either.
- Built from your buyer signal. Topics come from your actual calls, not a keyword tool's guess.
- Searchable by design. Watch pages and transcripts mean your flagship content shows up in Google and AI answers — not just on YouTube.
- Sales-usable. Every asset ships with a snippet your reps can drop into live deals.
- You own all of it. The vault, scripts, and system stay with you and compound whether or not you renew.
Included in the install
An enterprise research & AI stack — included, not billed.
The system runs on a serious stack: call intelligence, search & YouTube research, a governed AI workflow, and your own Buyer Signal Vault. You get the firepower — without the per-seat invoices or the in-house sprawl to manage it.
Buyer Signal Vault
every tool, included
[PROOF INSERT: swap monograms for real tool logos]
What gets installed
Everything in the 90-day install
Included bonuses
What you also get
Fast-action: start within 14 days and the Gap Report ($3,500) is included free.
Proof
What "working" actually looks like
We don't promise a lead count we can't control. We move the metrics that come before pipeline — and we build the evidence into delivery from day one.
Branded search lift
More buyers searching you by name as the flagship library compounds.
Content-assisted pipeline
Opportunities whose accounts consumed your content before the demo.
Sales-used assets
Clips and snippets your reps actually drop into live deals.
AI-answer citations
Your videos cited when buyers ask an AI about your category.
What clients say
Don't just take our word for it
[PROOF INSERT: client quote — buyers referencing the videos before the first sales call]
[Title, Company]
[PROOF INSERT: client quote — paid & outbound converting better once trust assets were live]
[Title, Company]
[PROOF INSERT: client quote — owning the whole system and vault at the end]
[Title, Company]
Our guarantee
You can't really lose here
- Install Guarantee. Give us call access, record on cadence, and approve within 48 hours — and the full system is installed in 90 days, or we keep working free until it is.
- No-AI-Slop Guarantee. Nothing ships without human strategic sign-off. Ever.
- Script-Quality Guarantee. If your first scripts don't clear your quality bar, we rewrite them free.
- Sales-Adoption Guarantee. Every flagship asset ships with a sales-ready snippet — or we add it free.
Investment
One install. A system you own.
A senior in-house content lead runs $120K–$220K a year — and still can't install this in 90 days. A traditional agency build runs $45K–$60K.
$30,000 install
then $8,500/mo to operate it (optional, 6-month minimum)
Payment plans available: 60/40, or 3 × $10,000. For a $10M–$50M ARR SaaS, year one is a small slice of your marketing budget — and it replaces paid attention that resets to zero the moment you stop spending.
See if your category is a fit
We install for three new clients a quarter. If your team runs paid or outbound, has an exec who'll get on camera, and can edit in-house, book a fit call. In 30 minutes we'll show you exactly what gets installed and whether your category has whitespace. If it's a fit, we start within 2 weeks.
No pitch if it's not a fit — we'll tell you straight.
Questions
Before you book
Do you film and edit the videos too?
No — and that's deliberate. You record and edit (you already have that capability, or we'll refer a vetted editor). We install the intelligence, scripts, packaging, and system that make production worth doing. It keeps you in control and keeps the engine compounding.
We don't have anyone comfortable on camera.
Then this isn't a fit yet — or we start with Executive On-Camera Coaching. The whole system depends on one executive recording on a regular cadence. If that's not realistic, we'll tell you on the call.
How fast will we see pipeline?
The install is 90 days. Trust and search compound after that. We guarantee the install and leading indicators — not a lead count we don't control. Anyone promising "X demos in 90 days" while you own production is bluffing.
Isn't this just AI-generated content?
AI is in the workflow, tightly governed — but nothing ships without human sign-off. The moat isn't the model. It's your buyer signal: the language, objections, and proof points pulled from your real calls.
Why not just hire in-house?
A senior content lead is $120K–$220K fully loaded and takes about 12 months to figure this out from scratch. We install the whole system in 90 days and leave it with you — including the vault and SOPs your next hire runs.
What do we actually have to do?
Give us access to sales calls, have an exec record on the agreed cadence, edit in-house, and approve scripts within 48 hours. That's the deal that makes the Install Guarantee work.
What's the commitment?
$30,000 install with a 90-day minimum, then $8,500/mo on a 6-month minimum if you choose to keep operating it. You own everything regardless of whether you continue.
How is this different from a cheaper YouTube agency?
They sell four edited videos a month. We install the research, messaging, search structure, sales utility, and vault that make videos actually convert — and tie every asset back to your GTM motion.